Young, feisty and eye-catching: the Jyotee Khaitan label captures the spirit of the modern woman of today's world. Though relatively new (the label was launched in 2005) Jyotee's vigorous quest for elegance and sophistication has placed her firmly amidst the pantheon of designers to be reckoned with.

Jyotee's designs perfectly complement the now generation, which demands exclusivity and style to set it apart. As a designer she ventures boldly into uncharted territory, using unconventional embellishments and accessories, imparting freshness in each new collection. It's a very now look full of classy chic to give the wearer the glamorous cutting edge. The designer has showcased her work across several exhibitions (including Femina bridal shows) nationwide. She has also participated in Collezione Bengal, a showcase of Bengal’s leading designers, in Mumbai.

She launched her Spring Summer 2009 line, titled Faux Bauhaus Chic, at Lakme Fashion Week, Mumbai, in October 2008, winning rave reviews from the cognoscenti. For the Autumn Winter 2009 season, she has created a collection titled Emancipation, which will be shown at Wills Lifestyle India Fashion Week in New Delhi, and Lakme Fashion Week in Mumbai, both in March 2009.

Her collections retail from her flagship store d'studio in Kolkata, Kimaya in Mumbai and Delhi, and Oorja and Elahe in Hyderabad, Ffolio in Bangalore, Amara in Mumbai among others. Her racks carry Westerns and indo-westerns, sarees, lehengas, kurtas, offering many fusion options as well.

Jyotee has showcased her repertoire in numerous shows which won wide acclaim. These include Diva at the Taj Bengal, "I Love You Kolkata" at CCFC, "Fashion Fusion Nite" at The Park, and the Bridal Show and launch of her new collection, both at The Saturday Club.