By Masoom R Minawala
Burberry took the world at its whim with its recent digital revolution during the S/S 2012 show at Hyde Park, London. Having collaborated with Twitter they enabled fashion lovers all over the world to see the new Burberry collection even before those in the front row. Real time fashion! Instant backstage twitpics of every single look of the mesmerizing collection were seen by fans seconds before they donned the runway. ‘’We are thrilled to create the first ever ‘’Tweetwalk show’’ in partnership with Twitter. Twitter is instantaneous and I love the idea that streaming a show can be in many different forms. This collection is all about the most detailed hand crafted pieces and fabric innovation, creating a beautiful physical experience that is communicated digitally in dynamic and diverse ways and I love balancing those two worlds.’’
Christopher Bailey, Burberry Chief Creative Officer
Burberry has always been spearheading the social media and digital innovation in the luxury market and with this campaign they seem to have taken the cake!
