At the age of 16, Cuba was already on the ramps across Europe and the United States, walking for renowned names like Jean Paul Gautier, Vivienne Westwood, Hugo Boss, Diesel and Adidas among others. A passion for professional photography took over soon after and he developed his own style and technique over the years. He has shot for brands like La Perla, Hugo Boss, Couture Paris and Adidas Collezione. He now brings his 22 years of his experience and expertise in fashion to India, as CEO of Eskimovie Model Management.
What made you first pick up the camera?
I developed an interest in fashion magazines at a very young age. Thereon began my love with fashion and fashion photography. Being a technical geek, the camera was the best thing that I ever lay my hands on. So I followed my instinct and mastered the art of being behind the lens, by studying photography in Berlin.
How did you work towards being a professional photographer?
I always wanted to associate myself closely with fashion; to capture those moments forever. Photography was a natural progression - and here I am today.
What would you be, if you were not a photographer?
Nothing really! Photography is what I fream, I love; it makes me who I am. The high lies in the power to create something that will last forever. Something that will hopefully, never be recreated - replicated but never recreated.
What are some of your most memorable shoots?
There are quite a few that I remember. Once, I was shooting with a renowned German model and the entire crew was asked to assemble on a boat. When we thought everyone was present, the captain started to sail into the water. It was only when we were in the middle of the sea did we realize we had left the hair-stylist behind!
I was shooting in Prague on a torrentially rainy day. The model insisted on smoking excessively throughout the shoot. At first, her smoking breaks were wasting time and I was afraid I was losing daylight. Finally, I decided to let her stand outdoors, in the rain, smoking. Funnily enough, those images I captured were magnificent - her expressions were priceless and the quality of the photographs was beyond compare. Much beyond what I could ever have planned when conceptualizing the shoot.
How would you describe your photography style?
Dark but beautiful. I love shadows. I love mystery and I love the magic that results from the two coming together! I would describe my work as that which brings forth the soul of the model/ subject sans retouching/ air brushing.
What advice would you give to aspiring photographers?
Photography is an art, it is a gift one is born with. If it is the calling of your soul, then delve deep and pursue it. But if you are looking to be a photographer simply to make money and enjoy the lifestyle - well, then it's best to become a banker.