He started playing with cameras when he was 15 and eventually, that's what he makes his living off. Kenny Zaveri has shot ads for brands like EverYuth, RedTape, Safari, Big Bazar Fashion, Lovable lingerie and others.
What made you first pick up the camera?
Photography runs in my family's blood, it would seem. My grandparents started it all. They had set up a small portraiture studio which my father later took on, to manage. He upgraded the techniques and machinery, hired photographers, built a sales department - basically made it a flourishing business. Today we are a 50 year old firm.
At the age of 15, I started playing around with my grandparents' SLR camera. I was never interested in being an engineer, doctor etc - I knew that the camera would be my partner and profession for life
How did you work towards being a professional photographer?
Since my dad and brother were running the studio, I had a chance to study. I studies Professional Photography for two years, and found my passion for shooting people. I like moods, expressions; I wanted to shoot life as people feel it. I then assisted a photographer until I had the confidence to strike out on my own. Now I work from my own studio in Mumbai.